Drive desire, web traffic and ultimately enquiries to purchase amongst UHNWIs.
We analysed our audience to understand their specific needs and interests. We found they are peripatetic, sophisticated and design literate minds, and the way to engage them was to peak curiosity and appeal to their passions. We collaborated with Wallpaper Magazine and produced a short film featuring the architect Rafael Viñoly showcasing the meticulous design process and Rafael’s individual creative eccentricities.
Our content approach worked and despite search, social ads and other acquisition channels our film was the 2nd highest driver of traffic to their website. This resulted in 50% of units sold inside four months, equaling to over $1 billion in revenue.
Largest web traffic driver
Units sold in four months