The challenge

Strengthen Bulgari's luxury position among a fashion conscious UHNW consumer.

The approach

Working with Burberry over London Fashion Week we combined Bulgari's offering (hotels, fragrance & fine jewellery) and transformed one of The Bulgari Hotel London’s iconic suites into a styling suite for celebrity stylist Law Roach and American actress Zendaya.

We equipped the suite with everything Law and Zendaya could possibly require for LFW, including an ‘Instagram butler’ who was on hand to take professional pictures so they could capture their looks and share them with their audiences. 


The results

The campaign trended worldwide on Twitter, was featured in Vogue, Harpers Bazaar and the Daily Mail. It introduced millions of people worldwide to Bulgari’s diverse product offering and had an immediate impact on Bulgari's social channels.

 

 
 

64m

Reach across
social media

£890K

Influencer campaign media value
(CPM = 13USD)

 
 
 
 
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Hard to read.

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