In the context of limited brand-level news and media interest in Chenot, PRCO Studio were tasked with raising awareness and interest in their medi-spa programs and skincare products globally.
Partnered with Serena Williams to devise a post-Wimbledon retreat to Espace Chenot L’Albereta in Tuscany, for her to stay alongside her family. Curated an itinerary involving a personalised Chenot programme and follow-up skincare regime.
Serena was tasked with creating content throughout her time at Chenot, including three Instagram posts and videos (which she shared with her 10m followers), and conducted interviews with international publications promoting her experience and the Chenot Group’s skincare line.
A major spike in global Google searches for Chenot occurred during Serena’s stay at L’Albereta, as well as a significant uplift in engagement and following across Chenot Group’s and L’Albereta’s channels.
Potential Chenot customers
reached across social media
Increase in Chenot
Global increase in
people searching for
"Chenot is by far my favorite spa—I use their products, and I went to their spa every day for seven days when I was in Italy."
- Serena Williams (InStyle 2018)