The challenge

Position the Four Seasons Bali Resorts, Sayan and Jimbaran Bay, as fashionable destinations amongst aspirational Russian Millennials.
 


The approach

Using our global influencer network we identified key influencers and content creators whose audiences indexed high vs the target audience, and curated a 'Bali Experience' giving influencers specific aspects of the Four Seasons to enjoy and share with their communities. We wanted to create content that could be used on all owned media, and uplift engagement levels on the owned social channels.
 


The results

The campaigned content reached 11 million Russian Millennials, and saw engagement levels lift two fold compared to standard content.

 

 

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