Drive desire amongst a young, fashionable and culturally connected audience to visit Four Seasons Maldives.
We identified the most appropriate influencers from our global network that not only impacted the opinion of our target audience, but also had the capability to produce high end content in line with the Four Seasons brand. In collaboration with leading swimwear brand Reina Olga, we created a special experience for the influencers to share with their fans, and Four Seasons prospective customers.
The influencers generated 25 million impressions from a range of posts to the target audience, totalling €624,500 in equivalent media value.
Equivalent media value