Launch Hard Rock Hotels’ in-room yoga programme Rock Om, while aligning with the brand’s aspirational, immersive lifestyle positioning.
Aligned Hard Rock with wellness and style-conscious audiences by leveraging key influencers with the desired target demographic and high online engagement.
Appointed ambassadors for Rock Om including: Millie Mackintosh, Julie Montagu, Cat Meffan, Chessie King, Steph Eastwood and Maeve Madden.
Invited influencers on a Rock Om trip to Hard Rock Tenerife, accompanied by a professional film crew.
Arranged highly personalised and sharable experiences at the hotel and off-site, including personalised vinyls, yoga under the stars, beach and sunset yoga, and whale watching, with the influencers sharing their experiences throughout.
Created a 120s film and 50 retouched images for Hard Rock Hotels to use via their in-room TVs, website and social channels.
Increase in website
traffic during the campaign
Hard Rock Hotels
Campaign media value