The challenge

Strengthen the position as pioneers of ecotourism and sustainability to differentiate against competitors as a destination of choice in Peru.
 

 
The approach

We used content to transport people to the lodges in the Amazon and Cusco region. Focusing on the story, purpose and unique natural features, we created content that cultivated a desire to enquire, visit, and book using the nuances of each channel to engage with the audience in the optimal way.

 


The results

Our approach worked in growing fan bases by on average 102%, attaining engagement rates 2 × the average benchmark driving enquiries and web traffic.

 

2 × benchmark  

engagement

102%

Community growth

 

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