The challenge

Position Montenegro as a leading summer destination and increase awareness of direct flights to Tivat.


The approach

We audited our influencer network to identify the 4 most prominent travel/lifestyle influencers and implemented a special 'Montenegro experience'  in conjunction with the tourism board, for the influencers to share with their communities.


The results

80 million total impressions were achieved over the campaign period with our specific influencer audiences, the equivalent media value of €2 million.





Equivalent media value